Bob Cooney is the world’s leading authority on the location-based virtual reality (LBVR) business, having been an innovator in immersive entertainment for nearly 30 years. Bob frequently contributes to Replay Magazine as their technology editor and is a thought leader who travels the world seeking out the best and worst that virtual reality has to offer. He is a frequent keynote speaker at VR and amusement industry conferences and is a renowned and skilled moderator.
One of the biggest issues for entertainment locations, including VR Arcades, is that there is so much consumer technology flooding the market, it's impossible to figure out what products and experiences to offer your guests. Many arcades mistakenly think they should offer everything, but this just confuses consumers, making it unlikely that they will have an amazing experience, tell their friends, or brag about you on social media. Most operators also think that the novelty of VR will just lead to a stream of customers pouring through their doors. While this can be true in the initial weeks or months, once the novelty wears off, you need a solid marketing plan and product update strategy to keep customers coming back.
If you're involved in the business of virtual reality at this early stage, it's likely because you're passionate about technology and experiences. For VR to take off, it's critical that consumers have an amazing first experience. With so much bad VR out there, you have the responsibility to curate those experiences to guarantee your customers have a wonderful time. If you do, they will want to experience more VR with their friends in the future. I want to help ensure you provide your guests with the best technology and the most memorable experiences.
Running an Interactive Entertainment or Virtual Reality Event?
Bring in the industry’s top expert to present or moderate a panel on location-based entertainment or virtual reality.