Upcoming Speaking Events

Watch Bob's Keynote from VR Days Amsterdam on Art, Empathy and Transformation through VR Experiences.

Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on location-based virtual reality. The author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of some of the world’s most successful location-based entertainment products. He curates the location-based VR education programs for both Amusement Expo and VR Days and is the tech editor for Replay Magazine, the oldest and most widely-read publication dedicated to the family entertainment industry. Cooney launched the world’s first successful laser tag company, Laser Storm, in 1990, which he took public after appearing in the Inc. 500 in 1996. He has also launched the first commercially successful VR arcade game, Beachhead 2000. Cooney has mentored some of the top VR manufacturers and operators, including Zero Latency, Holgate, Neurogaming, Virtuix, and others.

XR Summit at Integrated Systems Europe

I’m speaking at the XR Summit ISE 2019 on 5 February in Amsterdam. Opportunities & challenges of the New Realities in live events & immersive media. Join me for my talk about how location-based VR is the gateway to consumer adoption and learn where new technologies are going. Hope to see you there! #XRSummit

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attractionsTECH by blooloop at ISE

attractionsTECH is the second partnership between Blooloop and ISE. The half-day conference will explore how state-of-the-art technology is enabling theme parks, museums, water parks, zoos and cultural and heritage attractions to develop increasingly sophisticated and immersive experiences.

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VR Now Summit – Berlin

The EFM VR NOW Summit in Berlin shows how film, television and immersive media like Virtual Reality and 360 video are coming together. Get excited about how entertainment advances today. Get inspired by fantastic stories and opinions of international VR figureheads. Connect with content creators, producers and IP owners from both worlds. Get your own project started.

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Laval Virtual 2019

Throughout its 20 years of existence, Laval Virtual has become the indispensable catalyst and facilitator for organizations from the VR/AR and Immersive techniques field. The city of Laval has been recognized as “Ville d’art et d’Histoire” (city of Art and History).  Bob will be speaking on “the theory of eVRything.”  What is VR, and how do we communicate its value so that we can adequately monetize and generate a return on our creative efforts and investments>

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Amusement Expo – VR Summit 2019

Bob is curating and moderating a full day of panels with the top minds in the location-based VR industry. The Virtual Reality Hardware Roadmap: Where is the Tech Going? What Operators are Making Real Money with Virtual Reality? How will VR and AR Impact the Laser Tag Business Storytelling Meets Gaming: Are VR Escape Rooms the Perfect Mix? How Location-based Entertainment Centers can Capitalize on the Esports Explosion  

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Bob's Media Kit is available for download

Zip file - 8.3 MB - PDF and Images

Recent Speaking Experience
  • VR Fest @ CES 2019

    Moderator of Location-based Virtual Reality Panels
    Las Vegas, Jan 2019

  • VR Days 2018

    Curator and Moderator: Media, Arts, and Entertainment Summit
    (Amsterdam, The Netherlands) - Oct 24-26, 2018

  • International Association of Trampoline Parks

    Is it time to jump into VR?
    (Fort Lauderdal, FL) - Sept 2018

  • Casino ESports Conference

    Marketing Esports to Millennials
    (Las Vegas, NV) - Sept 5-6, 2018

  • The Future of Immersive Leisure (FOIL)

    Moderator: Alternate Content for LBVR
    Moderator: Best Practices for VR Arcade Operators
    (Las Vegas, NV) - May 16-17, 2018

  • IMERSA Conference

    Keynote: Designing Transformative Experiences for Millenials
    (Columbus, OH) - Feb 26, 2018

What They're Saying:

LEIF ARNE PETERSEN CEO, FOUNDER, HOLOGATE 

Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.

Leif Petersen

Founder and CEO of Hologate

My experience with Bob has been he is always creative, thinks outside the box and is solution oriented. He expertise is in the areas of marketing, sales, business development, and whatever area his primary focus and responsibilities are he shares his experience with others freely in support of their success as well. He is a strategic long range thinker, but is action plan oriented.

Drew Pawlak

VP Latin America, GM of Mexico, American Gaming Systems

ALEX MOROZOV CMO, NEUROGAMING 

"An eye-opening experience"

Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!

Alex Morozov

JAN GOETGELUK CEO, FOUNDER, VIRTUIX

I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around." 

Jan Goetgeluk

CEO, Founder, Virtuix

"provocative, engaging and informative…overwhelming two thumbs up!”

Pete Gustafson

Executive Vice President of the American Amusement Machine Association (AAMA).

EMMANUEL ICART PRESIDENT, SCALE-1 PORTAL 
"Working with Bob through his mentoring program was probably the best idea we ever had since we started the company. Bob is so cool, so smart - he played a key role in our business development for our immersive entertainment projects.

Emmanuel from Scale1

ICART, President SCALE-1 PORTAL".

Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.

Matt Schiel

Matt Schiel Design

"Bob is kind of the guru of Location-based VR"

Kevin Bachus

SVP Dave and Busters

Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.

Stephen Haynes

Raydon

Running a VR Event?

Bring in the industry’s top expert to present or moderate a panel on location-based virtual reality.