The Latest The Being Virtual Show - Replay Cut the Crap - The Truth About Esports
WTF is Esports? Esports is one of the hot buzzwords in the entertainment market. Companies seem to be pouring hundreds of millions of dollars into building esports arenas, gaming lounges, and other location-based entertainment venues catering to the burgeoning esports market. Bob Cooney opens with an overview of the market and its growth along with definitions we can agree on to frame the conversation.
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Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
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Bob Cooney
SPEAKER, AUTHOR, MENTOR
An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.
An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.
What’s Better Than Beat Saber Arcade Cabinet?
VRsenal, inventor of the original Beat Saber Arcade Cabinet, continues to innovate in the VR music rhythm genre. When Facebook acquired Beat Games, the studio behind Beat Saber, they pulled all the arcade licenses. VRsenal then partnered with Blackwall Games to bring the arcade hit Rhythmatic to family entertainment centers. Housed in a new arcade…
VR Esports Games: Competitive Recipe for Growth
Could competitive VR esports games be part of the future FEC arcade landscape? Esports is wildly popular. Video games like League of Legends and Fortnite pay out millions in prizes. They are watched by hundreds of millions of fans, both in stadiums and on Twitch. Billions are being invested in esports. Major league sports teams…
Launching a Unique VR Arcade Game Distribution Model
Virtual reality is exploding. It’s the fastest-growing segment of the Amusement Industry. More traditional amusement manufacturers have jumped on the VR bandwagon in recent years. Sega is the latest entrant with their VR Agent game. I am sure there are more coming. VR provides a more immersive gaming experience, which is what players want. Recent…
What’s The Best Combination of Games for VRsenal’s V2?
VRsenal showed a 2-station unattended VR arcade platform (the V2) at IAAPA Orlando last month. It was one of the hits of the show. Now I’m getting constant questions from operators asking, “Which VRsenal V2 games make the most sense for my location?” There are four options to consider: 1. Star Wars Dual Station Due…
Netflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR
Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…
Secrets of Digital Marketing for VR Attractions
Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…
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What They're Saying
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
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Reach out today!