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What VR Should You Buy? – The Attraction

There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…

The Operator

Last week, I wrote about the four categories of operators I see in the location-based entertainment industry.  The Spectator is sitting on the beach, watching other operators ride the third wave of VR, paralyzed by fear, uncertainty, and doubt.  The Follower is surfing the most crowded beaches; buying what everyone else is buying, figuring that…
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How To Select The Perfect Virtual Reality Attraction For Your Operation

One of the most frequent questions I get from operators is, “What VR attraction should I buy?” When I started writing about virtual reality in 2015, my skepticism was rooted in the last two VR waves I rode. In 1992 I helped launch Virtuality, building VR and laser tag arenas in malls across the US in…
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The Future of Virtual Reality is Here NOW

VR Update With Bob Cooney RePlay contributor and virtual reality aficionado Bob Cooney hosted a webinar on Jan. 31 for nearly 100 people, breaking down the “third wave” of virtual reality and emphasizing that “this time, things are different.” According to Cooney, virtual reality (and a little further down the road, augmented reality) is going to…
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The Virtual Reality Groundswell

https://www.replaymag.com/bob-cooney-on-vr-part-4-july-2018/ Part Four: Stormy Seas Calming Into Clear Opportunities for Operators The creation of waves requires wind to blow over the open ocean for long periods of time. The sea state inside a large storm is chaotic, with huge waves breaking in every direction. You’ve seen the dramatization in movies like The Perfect Storm, where…
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Innovating for Millennials

What You Need to Know to Get Them In Your Locations Bob Cooney on Millennials – March 2018 Millennials. If you ask anyone from previous generations about them, you’ll likely get a range of reactions from frustration to confusion to dismissal, often with eye-rolls thrown in for effect. However, the reality is that those born…
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VR Takes the Stage at Expo

Bob Cooney on VR at Amusement Expo – February 2018 Cooney Makes a Case for Why VR Belongs There & Urges Examination For the last twenty-five years, I’ve been observing the virtual reality market emerge, contract and emerge again. In 2015, I went to IAAPA to research an article for this publication in which I…
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The VR Scene

Bob Cooney on the VR Scene – December 2017 Tech Development Bodes Well for Arcade-Based VR For the last two years, I’ve been observing the virtual reality market develop. In 2015, I went to IAAPA to research an article for this publication that was intended to proclaim that the third try at VR was not…
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Sex & Violence In VR?

Bob Cooney on the VR Scene – October 2017 Self-Reflection Leads to Change In Game Perception As some of you might know, I’ve been on a personal journey over recent years that’s led me to re-examine my life in a pretty critical light. By most external measures, I have been very successful. I took my…
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