Blog and Media

The Future of Virtual Reality is Here NOW

February 1, 2019

VR Update With Bob Cooney RePlay contributor and virtual reality aficionado Bob Cooney hosted a webinar on Jan. 31 for nearly 100 people, breaking down the “third wave” of virtual reality and emphasizing that “this time, things are different.” According to Cooney, virtual reality (and a little further down the road, augmented reality) is going to…

The Virtual Reality Groundswell

July 1, 2018

https://www.replaymag.com/bob-cooney-on-vr-part-4-july-2018/ Part Four: Stormy Seas Calming Into Clear Opportunities for Operators The creation of waves requires wind to blow over the open ocean for long periods of time. The sea state inside a large storm is chaotic, with huge waves breaking in every direction. You’ve seen the dramatization in movies like The Perfect Storm, where…

Innovating for Millennials

March 1, 2018

What You Need to Know to Get Them In Your Locations Bob Cooney on Millennials – March 2018 Millennials. If you ask anyone from previous generations about them, you’ll likely get a range of reactions from frustration to confusion to dismissal, often with eye-rolls thrown in for effect. However, the reality is that those born…

VR Takes the Stage at Expo

January 23, 2018

Bob Cooney on VR at Amusement Expo – February 2018 Cooney Makes a Case for Why VR Belongs There & Urges Examination For the last twenty-five years, I’ve been observing the virtual reality market emerge, contract and emerge again. In 2015, I went to IAAPA to research an article for this publication in which I…

The VR Scene

December 1, 2017

Bob Cooney on the VR Scene – December 2017 Tech Development Bodes Well for Arcade-Based VR For the last two years, I’ve been observing the virtual reality market develop. In 2015, I went to IAAPA to research an article for this publication that was intended to proclaim that the third try at VR was not…

Sex & Violence In VR?

October 1, 2017

Bob Cooney on the VR Scene – October 2017 Self-Reflection Leads to Change In Game Perception As some of you might know, I’ve been on a personal journey over recent years that’s led me to re-examine my life in a pretty critical light. By most external measures, I have been very successful. I took my…

Third Wave of VR Looks Like A Tsunami – Part Two

April 1, 2017

Bob Cooney on VR – April 2017 Part Two: Avoiding the “VR Arcade” Trap & Maximizing Its Potential  Editor’s note: Part One was published in the March 2017 issue and can be found online here. Last month, I wrote about why consumer VR might not present as significant a threat as many in the out-of-home entertainment industry…

Third Wave of VR Looks Like A Tsunami – Part One

March 2, 2017

Bob Cooney on VR – March 2017 And If You’re Not Careful, You Could Get Swept Away – Part One Those who attended the fall IAAPA Expo in Orlando certainly felt the buzz around Virtual Reality. But unless you went to the Consumer Electronics Show in Las Vegas in January, you probably didn’t get a…

Virtual Reality’s Third Wave

February 26, 2016

Bob Cooney on the VR Scene – October 2017 Is the Third Time the Charm? Virtual Reality is hot. Lava hot. Kate Upton hot. Ryan Reynolds hot. But for those of you that don’t remember, we’ve been here before. In 1991, as I was getting ready to debut Laser Storm at the IAAPA show in…

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