VR Deep Dive Webinars
Register for free, tune in live, and join this growing community.
Each week, Bob Cooney asks the hard questions of the people driving the virtual reality industry to share their deepest insights in his Deep Dive Webinars. Register for free, tune in live, and join this growing community. You get to chat in real time with the other audience members, and your questions can drive the conversation. To see what you might have missed, check out the replays below and then sign up to be notified of every episode, so you never miss an important show.
EP 1: Bob Cooney’s Virtual Reality Deep Dive - Special Guest Kevin WilliamsIn this first episode of VR Deep Dive, Bob interviews leading immersive media consultant and former Disney Imagineer Kevin Williams about what to expect in virtual reality in 2019. They cover topics including emerging technology standards around free-roam and 4-player systems, e-sports, and tracking technologies.
The power of VR is in its ability to deeply immerse the user in a way that tricks the brain into believing what it’s experiencing is real. You could say it’s like synthetic bullshit. The uncanny valley, that thing that happens when something is almost real but our lizard brain calls BS and we reject it immediately, protects us. But is there an uncanny valley when it comes to making money in the business of VR?
Join me each week on Tuesday at 2 PM PT, 5 PM ET, at www.beingvirtual.tv with a few special editions thrown in, for a live webinar where I explore the “business” of virtual reality. Every episode will feature a new, unique guest from the world of VR, with some augmented and mixed reality thrown in as well. I will cut through the virtual crap and try to find the real stories of people making, and losing, money in VR so you can make better decisions.
About Bob Cooney:
Leif Arne Petersen called him the “Gordon Ramsay of VR” because he cuts through all the bullshit and gets to the truth. Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on location-based virtual reality. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful location-based entertainment products. An Inc. 500 CEO, Cooney launched the world’s first successful laser tag company, exiting with an IPO in 1996. Cooney has mentored some of the top VR manufacturers and operators over the last 20 years including Global VR, Zero Latency, Hologate, and others.
EP 3: Bob Cooney's Virtual Reality Deep Dive - The HolodeckIn this webinar, Bob Cooney talks to Johnny and Barbara from Holodeck VR. They reviewed how RF-based Hybrid tracking has the potential to improve the inside out tracking now being hyped on new headsets like Oculus Quest, Vive Focus and Windows MR.
Bob also talked to Barbara about their unique approach to content . Where many companies are keeping tight control of content from third parties, Holodeck has created a content development SDK and is encouraging a multitude of third party developers to create games for Holodeck. Barbara’s vision is a wide variety of social games bringing people together to create happy faces on kids and grownups alike. She wants the Holodeck to be devoid of dystopian environments; no violence and no killing, showing better worlds and better realities together. This is a welcome difference than what we are seeing from most location-based VR attractions.
EP 2: Bob Cooney's Virtual Reality Deep Dive - Charlie Fink from ForbesIn this episode, Bob and Charlie discuss everything VR and AR live from CES 2019. We demo the augmented reality animations from his book. Charlie Fink’s Metaverse, and then talk about:
The Void Experience and Business Model
Why your retail lease is your biggest challenge
Why theaters might be the worst place for LBVR, and what you have to do to overcome that.
The key to success in LBVR - Group, Corporate Sales and Birthday Parties
Why your first location might not be indicative of your potential for success
Why community and the human factor is the key to LBVR
How 5g is going to change everything.
Charlie's Epiphany: World-scale free-roaming personal VR could make LBE irrelevant
How VIP events can build your off peak traffic
Early Adopters of VR are now LBVR regulars; will they be the first adopters of the consumer products? And if they are, how do you cross over to reach the mainstream market for your customers.
Why wireless multiplayer VR using Lighthouse are the emerging standard.
Current AR products are “interim devices” that still don’t really provide a must-have experience.
What’s holding AR back?
Is VR’s first killer app training and simulation?
AR is a “quality” not a product.
And lots of answers to questions posed by the live audience.
EP 4: Bob Cooney's Virtual Reality Deep Dive: Minority MediaIn this episode Bob goes deep into game design for replayability with Michael Zaidan and Sylvain Croteau from Minority Media, an indie game studio from Montreal with deep roots in consumer games with studios like Ubisoft and EA. They go into the theory of building games that people want to play over and over. Various leaderboards, lots of ways to win, and how legacy amusement industry practices are informing the new LBVR developments. We also show data from various types of locations ranging from resorts to malls to FEC's and talk about how it their flagship Chaos Jump product is performing.
EP 5: Bob Cooney's Virtual Reality Deep Dive - Location-based VR Q&A SessionIn this episode Bob takes questions from the audience about how to select the best VR attraction for your location, what kinds of additional revenue streams can be created off your VR equipment when it's not busy, free-roam indie games, Neurogaming's platform, standards, VR Parks, VRStudios Atom, how to create simple tournaments to drive repeat play, and more.
Ep 6: Bob Cooney's Virtual Reality Deep Dive - Mixcast Moments with Tarrnie WilliamsIn this deep dive on mixed reality (the visual kind, not the Microsoft Misnamed Mixed Reality inside/out tracking kind) we talk about the blockbuster investment in Sandbox VR by Andreesen Horowitz, its implications on the location-based VR business, and why their mixed-reality feature is a key to their success. We also go into the new Mixcast Moments VR Marketing Platform from Blueprint Reality, and how it solves some of the biggest challenges for operators of location-based VR attractions: converting spectators to ticket-buying customers; and increasing the virality and effectiveness of social marketing,
Ep 7: Bob Cooney's Virtual Reality Deep Dive - Hologate with Leif Arne PetersenIn this deep dive, Bob Cooney talks to the founder of Hologate on his humble beginnings, the keys to their success to date, and their content strategy. New games coming in the form of a true multiplayer Angry Birds, a new escape room game from the Netflix reboot of Das Boot, and more.
Ep 8: Bob Cooney's Virtual Reality Deep Dive - Armando Lanuti from Creative WorksIn this Deep Dive episode, Bob talks to Armando about what it takes to find a great distributor for immersive entertainment attractions in the amusement market. From their success launching Hologate at IAAPA in 2017 to their newest products Voxel and Game Up esports consoles, where are the gaps that he sees in most products looking to enter the market. We also talk about the key requirements to success in location-based VR, esports and interactive immersive attractions.
For more info on Amusement Expo go to http://www.amusementexpo.org/
Bob Cooney's Homepage - www.bobcooney.com
For more Deep Dive Videos - www.beingvirtual.tv
Ep 9: Bob Cooney's Virtual Reality Deep Dive - Tim Ruse from Zero LatencyIn this week’s Virtual Reality Deep Dive, Bob Cooney will be talking to Tim Ruse, co-founder and CEO of Zero Latency who pioneered large scale free-roam VR. They're about to launch an entirely new hardware platform, and have just released a new competitive team-based VR game that gives a glimpse of what the future of esports might be like. We will be discussing how hardware is democratizing, LBVR, esports, growth and all kinds of fascinating topics.
For more Deep Dive Videos: www.beingvirtual.tv
Ep 10: Bob Cooney's Virtual Reality Deep Dive - Amusement Expo PreviewIn this deep dive webinar, Bob actually skimmed the surface of what's coming up at the VR Summit at Amusement Expo International in Las Vegas, March 26-28 2019. Joining Bob live was Jan Goetgeluk from Virtuix, talking about the initial week's results from their first installation of the new VR Arena, Phil Martin from Zero Latency discussing the reactions to their new Sol Raiders competitive game. Bob also hears from Exit-VR co-founder and Huxley developer Sven Haeberlein, Vex founder Julien Henrico and disty Arc Arena's topper Lathan talking about their new VEX arena with environmental haptics, and Amy Hedrick from Cleanbox covering their new medical-grade UV headset disinfecting solution. Also showing was a sneak preview of Backlight's new Toyland free roam VR game. Bob also covered the upcoming summit speaker schedule which you can find online here. https://mailchi.mp/bobcooney/amusementexpo
Ep 11: Bob Cooney's Virtual Reality Deep Dive - Jan GoetgelukThis week Bob hosts Jan Goetgeluk, founder and CEO of Virtuix Omni, maker of the Omni VR treadmill and new Omniverse VR ARENA esports attraction. The first VR ARENA just launched and earned more than $10,000 in the first 10 days. Jan has more experience than anyone running VR esports tournaments and he’s going to share how to drive 7X replays, how VR can attract a new audience of gamers to your venue, and more. You do not want to miss this one.
Don't forget to subscribe to the live webinar here: https://my.demio.com/ref/JlrYGzJ8qRdoXid3
Ep 12: Bob Cooney's Virtual Reality Deep Dive - Amusement Expo WrapupJoin Bob this week as he shares with you what happened in Las Vegas for the second annual Virtual Reality Summit at Amusement Expo bringing together some of the most experienced operators and developers to educate and inform you on how to create, market and operate successful virtual reality attractions.
Don't forget to subscribe to the live webinar here: https://my.demio.com/ref/JlrYGzJ8qRdoXid3