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Why McKinsey’s “When IP Goes IRL” Is Only Half the Story

What the McKinsey report on LBE misses about execution, GTM, and content libraries Bill Gates coined the phrase Content is King in a 1996 essay posted on the Microsoft website. He predicted that the internet would become a medium for delivering content, much like broadcasting had. He was correct. Today, YouTube has the biggest audience […]

Bob Cooney
February 8th, 2026

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How Laser Storm Rose from the Ashes of Disaster.

January 27th, 2026

And How I Learned to Laugh at Fate This is an excerpt from my forthcoming book, From Atoms to Bits:…

An young Bob Cooney as CEO of Laser Storm at his desk in Denver, Colorado.

The Premature Death of Laser Storm…

January 4th, 2026

This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first…

What the Netflix Warner Bros Merger could mean for Immersive Attractions

December 13th, 2025

The combination of two of the companies leading the charge of licensing IP into immersive entertainment venues would be good…

Change is hard. Why?

December 3rd, 2025

Because we are creatures of habit, we develop patterns of behavior over our lives. We go through our lives mostly…

An young Bob Cooney as CEO of Laser Storm at his desk in Denver, Colorado.

The Importance of Storytelling for Entrepreneurs

December 1st, 2025

This is an excerpt from my upcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first…

Hyper Reality and the Desert of the Real

November 1st, 2025

In the Desert of the Real In the scene where Morpheus first meets Neo in The Matrix, he explains that…

The Costumes We Wear

October 24th, 2025

You Are Not Alone They’re calling it an epidemic of loneliness. But nobody is alone. We are all connected. We…

Everything is an Experience

October 7th, 2025

The widespread and growing use of the term experiential entertainment shows how little we understand about the experience of being…

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