Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.
REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!
BOB COONEY
SPEAKER, AUTHOR, MENTOR
Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.
Why Asking Why is the Key to Innovative Experience Design
In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…
5 Critical Components of Successful Experience Design
In a time when everything is changing, we all need to innovate the design of experiences we offer our customers. What we did last year is unlikely to work today. We’ve never seen anything like this in our lifetime. Well-worn best practices are suddenly obsolete, making innovation a required skill for survival. Innovation is not…
Innovate or Die
Everything has changed, but at the same time, nothing has changed. That’s the paradox of the times. The rules of being in public are changing. Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the…
How to Deliver Social Experiences to Your Guests
When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences. Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…
What Do People Want? Social vs Shared Experiences.
When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences. Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…
You Have to Change to Survive – Here’s How
On a call with a client last night with a location-based entertainment startup, I was continually asked for answers to questions. “If we do this, what will the result be?” This line of thinking is based upon cause and effect. One thing happens, and it triggers a response. It’s pretty much how we are taught…
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What They're Saying:
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!
