Volatility, Uncertainty, Complexity and Ambiguity. VUCA is the hallmark of the XR market. Emerging tech is inherently complex. Rapidly accelerating technology and constantly shifting applications attempting to meet emerging consumer and business needs makes the business highly unpredictable. Dave Snowden lays down a roadmap for leadership and management for anyone operating in an emerging tech market, during and after the pandemic.

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  1. […] See the full interview with Dave Snowden. […]