An Expectation Map helps exploration of people’s anticipated expectations of an experience, service, or situation from multiple angles. It’s a useful diagnostic tool that helps uncover people’s perspective on a future scenario. It is super helpful for uncovering unconscious expectations and assumptions and is excellent for aligning a team at the start of a project.
An Empathy Map enables exploration of a person’s perspective or situation from multiple angles. It’s a useful diagnostic tool that helps uncover people’s experience, attitudes, and emotions of a service or experience they’ve already had. This allows deep insight into their context and to build an understanding of people, (our customers), their needs, their perspective, and what’s important to them.
A SWOT analysis help take a strategic view of our situation in the market. (It stands for Strengths, Weaknesses, Threats and Opportunities.) It helps us identify real over perceived strengths and hone in on a sustainable competitive advantage. It supports decisions on where to focus our attention and people to further establish our uniqueness and our ability to be successful in the market.