Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…

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Social Experience Top Golf

When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences.  Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…

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Randy White and Bob discuss Location-Based Entertainment post COVID19

Is LBE dead, or is it getting ready for its grand return? Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to…

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I’ve hesitated to write this article because I don’t want to give energy to the panic already ensuing. The media hype around the Covid-19, or Novel Coronavirus, is already at epic proportions and is threatening to do far more damage than the virus itself. Not to be callous, but there are so many things that…

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People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing they did last time. The “been there, done that” response of the modern consumer is not what you want to evoke. Instead of promoting your…

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Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…

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IMERSA Summit 2018

Bob Cooney to speak during the IMERSA Summit for a one hour session called “Applications for Group VR Experiences” on February 25, 2018 from 4 pm to 5 pm. The 2018 IMERSA Summit celebrates their 10th year of world-wide conversations. Bringing together members of various immersive communities including representatives from planetarium, museums, schools/universities, themed entertainment, VR/AR,…

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IMERSA Summit 2018

Bob Cooney to speak during the IMERSA Summit for a one hour session called “Applications for Group VR Experiences” on February 25, 2018 from 4 pm to 5 pm. The 2018 IMERSA Summit celebrates their 10th year of world-wide conversations. Bringing together members of various immersive communities including representatives from planetarium, museums, schools/universities, themed entertainment, VR/AR,…

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