Posts Tagged ‘VR Arcade’
How to Make More Money from VR Arcade Games
Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…
Read MoreThe Truth About Star Wars Lightsaber VR Game Earnings
One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment. Since then, operators have installed close to 200 units. It’s been challenging to…
Read MoreUnis Ultra Moto VR and the Reimagined Arcade
Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…
Read MoreHow to Deliver Social Experiences to Your Guests
When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences. Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…
Read MoreRandy White: Will Location-Based Entertainment Ever Return? (1:03:58)
Is LBE dead, or is it getting ready for its grand return? Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to…
Read More11 Critical Steps to Mitigate Coronavirus in your Virtual Reality Arcade
I’ve hesitated to write this article because I don’t want to give energy to the panic already ensuing. The media hype around the Covid-19, or Novel Coronavirus, is already at epic proportions and is threatening to do far more damage than the virus itself. Not to be callous, but there are so many things that…
Read MoreUse Scarcity to Drive Demand
People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing they did last time. The “been there, done that” response of the modern consumer is not what you want to evoke. Instead of promoting your…
Read MoreVR and Your Location – What Makes Sense?
Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…
Read MoreLocation-based VR Q&A Session – EP 5: Bob Cooney’s Virtual Reality Deep Dive –
In this episode Bob takes questions from the audience about how to select the best VR attraction for your location, what kinds of additional revenue streams can be created off your VR equipment when it’s not busy, free-roam indie games, Neurogaming’s platform, standards, VR Parks, VRStudios Atom, how to create simple tournaments to drive repeat…
Read MoreIMERSA Summit 2018
Bob Cooney to speak during the IMERSA Summit for a one hour session called “Applications for Group VR Experiences” on February 25, 2018 from 4 pm to 5 pm. The 2018 IMERSA Summit celebrates their 10th year of world-wide conversations. Bringing together members of various immersive communities including representatives from planetarium, museums, schools/universities, themed entertainment, VR/AR,…
Read More