Was Facebook’s Acquisition of Oculus a Bargain?

By Bob Cooney | May 18, 2021
Oculus Will Win the VR Market

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

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95% of Product Launches Fail – How to Launch like SpaceX

By Bob Cooney | May 15, 2021
Product Launch Strategy

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

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