Posts Tagged ‘Operator’
Deep Dive with George Smith who operates 23 different VR Arcade games (37:11)
George Smith has been operating arcade games for more than 40-years. He runs the largest variety of VR attractions of anyone I know. And he does it at high-profile locations like Great Wolf Lodge, Great Wolf Lodge, and Kalahari Resorts. Join me in a deep dive conversation where we discuss: – bundling and pricing strategy…
Read MoreAll About the Feels – Give Them An Experience They’ll Talk About
Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…
Read MoreWhy Asking Why is the Key to Innovative Experience Design
In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…
Read MoreRandy White: Will Location-Based Entertainment Ever Return? (1:03:58)
Is LBE dead, or is it getting ready for its grand return? Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to…
Read MoreTheme Parks, Casinos and Malls – Where Does VR Make Sense?
Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks. This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…
Read MoreVR and Your Location – What Makes Sense?
Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…
Read MoreWhat VR Should You Buy? – The Attraction
There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…
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