Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…

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Five Whys

In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…

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Randy White and Bob discuss Location-Based Entertainment post COVID19

Is LBE dead, or is it getting ready for its grand return? Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to…

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Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks.  This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…

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Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…

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There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…

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