Posts Tagged ‘marketing’
Product Positioning – What We Can Learn from Liquid Death – Go To Market Masterclass (1:08:16)
Join Bob Cooney as he shares insights on his famous go-to-market strategy programs. In this webinar, he uses Liquid Death as an example of differentiation to build value and stand out in a crowded marketplace. You will learn… And so much more… This program has helped dozens of companies generate more leads, sales, and higher…
Read MoreMastering Brand Differentiation in the Competitive Entertainment Business
In the dynamic world of location-based entertainment (LBE), competition is rapidly heating up. As an operator, distributor, or supplier in this field, you are likely facing an increasingly tough battle to maintain your pricing and margins. In such a competitive marketplace, how can businesses stand out? A key lesson can be learned from Mike Cessario,…
Read MoreSecrets of Digital Marketing for VR Attractions
Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…
Read More95% of Product Launches Fail – How to Launch like SpaceX
Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…
Read MoreHope for Suppliers Amidst Amusement Expo 2021 Continued Rescheduling
Amusement Expo, the largest arcade-focused trade show in the US, has postponed for a second time due to COVID-19. Normally held in March, the show was moved to early May, and now has been pushed to June 28-30th 2021, in Las Vegas. If you sell to the amusement trade, read on. Research from Firestone Financial…
Read MoreI Miss Our Trade Shows – So I’m Doing Something About It
If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…
Read MoreUsing Social Media to Stay Connected to Customers (3:48)
The Being Virtual Show Clip EP2: Using Social Media to Stay Connected to Customers from Bob Cooney on Vimeo. In this segment Bob shows how various businesses are using social media to stay connected to their customers during the COVID crisis. This highlight was part of The Being Virtual Show Episode 2.
Read MoreThe Zoom Boom, Staying connected and building community with your customers – Eric Schwartzman and Andre Lawless – The Being Virtual Show – Ep2
-Movie theatres become an endangered species -Building virtual communities to stay connected with your audience -How to have fun and connect with customers using custom Zoom backgrounds -How to stay in touch with your customers with virtual events -How to communicate with your customers during a crisis to stay connected and relevant with marketing communications…
Read MoreThe Being Virtual Show – Live Interview EP1 – Live Behind the scenes with Kylie Savage
The Being Virtual Show – Live Interview EP1 – Live Behind the scenes with Kylie Savage from Bob Cooney on Vimeo. Behind the Scenes Join Bob and Kylie as they give you a detailed peek behind the production of The Being Virtual Show. They’ll discuss: – the inception of the idea to create a livestream…
Read MoreSome Truth About Location-based VR Earnings
So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a lot of time writing about. I wrote a book called “Real Money from Virtual Reality” because it’s the elephant in the room. There’s much hype…
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