Posts Tagged ‘Location-based virtual reality’
Netflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR
Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…
Read MoreJames Jensen Makes the JUMP to Create a VR Wingsuit Flying Attraction (1:15:45)
Co-founder and CTO of virtual reality pioneer The VOID, James Jensen, sits down with Bob to talk about his vision of how location-based VR attractions can transform people. He named his new attraction JUMP after the decision point when guests decide to overcome their fears and dive off a cliff. Those brave enough experience a…
Read MoreHow to Make More Money from VR Arcade Games
Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…
Read MoreThe Truth About Star Wars Lightsaber VR Game Earnings
One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment. Since then, operators have installed close to 200 units. It’s been challenging to…
Read MoreUnis Ultra Moto VR and the Reimagined Arcade
Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…
Read MoreWorld’s First Star Wars VR Arcade Game is Coming
There’s a disturbance in the force. The menace of the coronavirus wasn’t a phantom, but a threat to the very existence of our galaxy. Under this perilous existence, an unlikely alliance formed to create a new Star Wars VR Arcade game. And it’s bringing new hope to the entertainment centers on the remote planet Earth.…
Read MoreAll About the Feels – Give Them An Experience They’ll Talk About
Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…
Read MoreHow to Deliver Social Experiences to Your Guests
When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences. Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…
Read MoreWhat Do People Want? Social vs Shared Experiences.
When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences. Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…
Read MoreRandy White: Will Location-Based Entertainment Ever Return? (1:03:58)
Is LBE dead, or is it getting ready for its grand return? Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to…
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