Nobody puts baby in a corner

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

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Spaces VR Brad Herman

Location-based virtual reality was the hottest segment of virtual reality up until the coronavirus pandemic. Companies from consumer games, military, and other tech segments all rushed into the location-based VR market so they could monetize their expertise in virtual reality while waiting for remote collaboration, virtual conferences, training and education, and consumer games to become…

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In this pandemic, there’s more information to consume than ever, so the format of Dropping In is changing. Those long-form articles that many of you love will now show up on places like Blooloop.com, Vending Times, Replay Magazine, INC.com and other websites. Here’s the most recent one about the impact of COVID-19 on Location-based VR.…

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Well, that escalated quickly. A week ago I wrote a blog post about how to make sure you’re employing good, visible hygiene practices to give customers peace of mind they might need to continue to patronize your VR arcade or FEC.  Since then many countries have secured their borders, banned gatherings of as few as…

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I’ve hesitated to write this article because I don’t want to give energy to the panic already ensuing. The media hype around the Covid-19, or Novel Coronavirus, is already at epic proportions and is threatening to do far more damage than the virus itself. Not to be callous, but there are so many things that…

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So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a lot of time writing about.  I wrote a book called “Real Money from Virtual Reality” because it’s the elephant in the room. There’s much hype…

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