What’s The Best Combination of Games for VRsenal’s V2?

VRsenal V2 Star Wars Lightsaber Dojo Virtual Reality Arcade Game

VRsenal showed a 2-station unattended VR arcade platform (the V2) at IAAPA Orlando last month. It was one of the hits of the show. Now I’m getting constant questions from operators asking, “Which VRsenal V2 games make the most sense for my location?” There are four options to consider: 1. Star Wars Dual Station Due…

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How to Make More Money from VR Arcade Games

Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…

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Esports: Don’t Miss Out On the Next Big FEC Trend

FEC Esports

In February 2016 I started covering virtual reality’s third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping up like a tsunami. Five years after VR’s reemergence as a legitimate FEC attraction, it’s become a staple attraction in FECs. What’s next? Read on…

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Why Asking Why is the Key to Innovative Experience Design

Five Whys

In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…

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5 Critical Components of Successful Experience Design

Holistic approach

In a time when everything is changing, we all need to innovate the design of experiences we offer our customers. What we did last year is unlikely to work today. We’ve never seen anything like this in our lifetime. Well-worn best practices are suddenly obsolete, making innovation a required skill for survival. Innovation is not…

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The Being Virtual Show – Phil Kaplan of Gameworks Full Interview

Phil Kaplan Gameworks CEO

Esports, Virtual Reality and location-based entertainment CEO Phil Kaplan of Gameworks on how the chain is using building a community of loyal customers, professional athletes crossing over into eSports during the COVID-19 sports shutdown, using online events to stay connected to customers during the retail shutdown.

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VR and Your Location – What Makes Sense?

Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…

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