Make More Money with Virtual Reality
Virtual reality is new and complex. Technology is rapidly evolving. Consumer expectations are changing as more people experience what's possible. How you position, launch, and market your VR attraction will determine how much money you make. I've helped some of the best companies get more profits out of their VR investments. Let's talk and see if I can help you too.
For Manufacturers and Developers
What do Hologate, Zero Latency, and Virtuix have in common? They are category leaders that worked with me in their early stages. Increase your sales and margins, stand out from the competition, create the ideal distribution strategy and create a killer marketing launch plan.
FIND YOUR PERFECT DISTRIBUTOR
Finding solid distribution is the biggest challenge facing the location-based VR market. Hologate turned to me when they were looking for a distributor in the US. The result was a powerful partnership with Creative Works that yielded one of the most successful product launches in IAAPA history. Let's talk about how I can help you.
Ready to take your business and your entrepreneurship to the next level? Ask about my personal executive coaching program. We will work one-on-one to help you achieve your highest level of performance. Extremely limited.
One of the most frequent questions Bob gets from location operators is,
“What VR attraction should I buy?”
With so many worthy products in the market, making a decision can be overwhelming.
Who is it for?
- Are you an early-stage company with a solution to sell into the location-based entertainment market?
- Do you have an excellent product, but don’t know enough about the location-based entertainment market to confidently launch?
- Do you need guidance on selling into the exploding market of family-entertainment centers, theme parks, arcades, bowling centers, trampoline parks and/or other location-based entertainment market segments?
- Do you lack strong brand awareness, compelling positioning, and clear differentiation?
- Do you need distribution, but are unsure who to use or trust?
Contact Us to Get Started with Bob's Programs
What They're Saying
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Founder and CEO of Hologate
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel Design
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!