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The most comprehensive guide to the location-based VR market ever. 

80+ pages of reviews, insights, and predictions

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The Latest The Being Virtual Show
Bob's Keynote from the African Metaverse Conference - Demystifying the Metaverse

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

 

Coming soon.....

One day you'll wake up and say F*ck! I'm in the Metaverse.

Have you heard about the VR Bobble Awards? 

Bob Cooney with VR Bobble Award

 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

 

Subscribe to the number one podcast on the business of virtual reality.

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REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

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Bob Cooney

 

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.

 

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

McKinsey Innovation Priority by Sector

Innovate or Die

July 20, 2020

Everything has changed, but at the same time, nothing has changed.  That’s the paradox of the times.  The rules of being in public are changing.  Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the…

Social Experience Top Golf

How to Deliver Social Experiences to Your Guests

July 14, 2020

When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences.  Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…

Nobody puts baby in a corner

What Do People Want? Social vs Shared Experiences.

June 30, 2020

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

Complexity requires systems thinking and emergence

You Have to Change to Survive – Here’s How

June 22, 2020

On a call with a client last night with a location-based entertainment startup, I was continually asked for answers to questions. “If we do this, what will the result be?”  This line of thinking is based upon cause and effect. One thing happens, and it triggers a response. It’s pretty much how we are taught…

Randy White and Bob discuss Location-Based Entertainment post COVID19

Every Business Is A Startup Again

June 18, 2020

I interviewed Randy White from White Hutchinson a couple of weeks ago, in the midst of the first wave of the Coronavirus in America. I write “the first wave” because as of this date there is debate among experts about the inevitability of a second wave.  Two days ago Austin, Texas announced they have extended…

Resistance is Futile

May 3, 2020

Are you resisting the circumstances thrust upon us by the coronavirus pandemic? Are you struggling to accept the new reality of our situation? Have you thought about why? I realized this week I’ve been resistant to our situation. I feel like the freedom to choose my way of life was stripped away from me. As…

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