Predicting the Future of Experiential Entertainment for 30-Years


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From immersive entertainment products to virtual events and experiences, it's the experience that matters. If you are looking to go virtual, Bob has a 30-year track record building, marketing and delivering award-winning virtual experiences.

Bob Cooney has launched more successful VR products than anyone in the world. If you want to grow your XR business, there's nobody more qualified to help. Reach out today.

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Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

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Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.

A New World Calls for a New Format

April 20, 2020

In this pandemic, there’s more information to consume than ever, so the format of Dropping In is changing. Those long-form articles that many of you love will now show up on places like, Vending Times, Replay Magazine, and other websites. Here’s the most recent one about the impact of COVID-19 on Location-based VR.…

Coronavirus – WTF Should You Do Now?

March 15, 2020

Well, that escalated quickly. A week ago I wrote a blog post about how to make sure you’re employing good, visible hygiene practices to give customers peace of mind they might need to continue to patronize your VR arcade or FEC.  Since then many countries have secured their borders, banned gatherings of as few as…

11 Critical Steps to Mitigate Coronavirus in your Virtual Reality Arcade

March 6, 2020

I’ve hesitated to write this article because I don’t want to give energy to the panic already ensuing. The media hype around the Covid-19, or Novel Coronavirus, is already at epic proportions and is threatening to do far more damage than the virus itself. Not to be callous, but there are so many things that…

Eat, Learn about VR, and Network in New Orleans

March 3, 2020

The VR and Amusement worlds converge in New Orleans next week for Amusement Expo 2020.  I am hosting two extraordinary dinners in New Orleans! Would you like to join an amazing group of operators? For those of you who are curious about VR, but want deeper insights into where it’s going and how it might…

VRsenal Earnings Per Month

Some Truth About Location-based VR Earnings

February 25, 2020

So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a lot of time writing about.  I wrote a book called “Real Money from Virtual Reality” because it’s the elephant in the room. There’s much hype…

What We Can Learn from the First VR Device

February 17, 2020

The most popular stereoscope product and the first Virtual Reality viewer was the wildly popular ViewMaster 3D. It came with little round paper discs with stereographic images embedded.  Clicking a lever would change the scene.  I had one as a kid, and you probably did too if you’re an old fart like me. The ViewMaster…

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Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!