The New Social Convention and Trade Show for FECs
Collaborate with the entire FEC industry in creating the future of the family entertainment centers. Join me February 1-3, 2021 for ShowUp, the first virtual trade show dedicated to innovation in the FEC market.
Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.
REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!
BOB COONEY
SPEAKER, AUTHOR, MENTOR
Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.
Eat, Learn about VR, and Network in New Orleans
The VR and Amusement worlds converge in New Orleans next week for Amusement Expo 2020. I am hosting two extraordinary dinners in New Orleans! Would you like to join an amazing group of operators? For those of you who are curious about VR, but want deeper insights into where it’s going and how it might…
Some Truth About Location-based VR Earnings
So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a lot of time writing about. I wrote a book called “Real Money from Virtual Reality” because it’s the elephant in the room. There’s much hype…
What We Can Learn from the First VR Device
The most popular stereoscope product and the first Virtual Reality viewer was the wildly popular ViewMaster 3D. It came with little round paper discs with stereographic images embedded. Clicking a lever would change the scene. I had one as a kid, and you probably did too if you’re an old fart like me. The ViewMaster…
Virtual Reality is Like Déjà Vu All Over Again
All new technologies are built on something that already exists, and VR is no different. The early seeds of virtual reality harken back to the early 1800s. Sir Charles Wheatstone was the inventor of the Wheatstone Bridge, a device that measured electrical resistance and was found in almost every electronics lab on the planet. He…
Use Scarcity to Drive Demand
People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing they did last time. The “been there, done that” response of the modern consumer is not what you want to evoke. Instead of promoting your…
Will Lower Prices Increase Repeat Visits?
I hear operators and solution providers talk about “replay value” and “repeat visitation” all the time. It seems to be the goal of many people in the location-based VR business to get players to come back frequently. On the surface it makes sense…we’ve learned that it’s easier and cheaper to get an existing customer to…
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What They're Saying:
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!
