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The most comprehensive guide to the location-based VR market ever. 

80+ pages of reviews, insights, and predictions

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China Tour May 2024

The Latest The Being Virtual Show
Bob's Keynote from the African Metaverse Conference - Demystifying the Metaverse

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

 

Coming soon.....

One day you'll wake up and say F*ck! I'm in the Metaverse.

Have you heard about the VR Bobble Awards? 

Bob Cooney with VR Bobble Award

 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

 

Subscribe to the number one podcast on the business of virtual reality.

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REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

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Bob Cooney

 

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.

 

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

Oculus Will Win the VR Market

Was Facebook’s Acquisition of Oculus a Bargain?

May 18, 2021

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

Product Launch Strategy

95% of Product Launches Fail – How to Launch like SpaceX

May 15, 2021

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

Star Wars Lightsaber Dojo in Frankston

The Truth About Star Wars Lightsaber VR Game Earnings

April 11, 2021

One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment.  Since then, operators have installed close to 200 units.  It’s been challenging to…

Is VR Safe for Kids

Is VR Safe for Kids?

April 5, 2021

With the success of the Oculus Quest 2, and so many AAA games coming to virtual reality, kids everywhere are asking for a VR headset. But Facebook (the company that owns Oculus VR) states that nobody under 14 should use the Quest. Parents might be wondering why can’t kids do VR? Despite the warnings, there…

Joe Pine The Future of the Experience Economy

It’s Your Time to ShowUp

January 30, 2021

After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event they’re actually excited about. By the time you read this, the event will be underway. Click here to get a ticket. Your friends are there.…

Transformation: JUMP into the Future of the Experience Economy

January 23, 2021

In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from goods to services to experiences. But Pine and Gilmore went on to predict what’s beyond the Experience Economy. What’s next? Read on…

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