Make More Money with Virtual Reality

Whether you’re an operator or a supplier, you’re leaving money on the table with your virtual reality and immersive entertainment products. Learn from the world’s leading expert on how to maximize your return on investment from VR.

Need help getting started?

Join my Free VR Arcade Mentoring Group today!

The Latest The Being Virtual Show - Replay Cut the Crap - The Truth About Esports

WTF is Esports? Esports is one of the hot buzzwords in the entertainment market. Companies seem to be pouring hundreds of millions of dollars into building esports arenas, gaming lounges, and other location-based entertainment venues catering to the burgeoning esports market. Bob Cooney opens with an overview of the market and its growth along with definitions we can agree on to frame the conversation.

Subscribe to the number one podcast on the business of virtual reality.

Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Screen Shot 2021-04-02 at 3.33.16 PM

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

Bob Cooney Closeup on Stage at VRDays

Bob Cooney

SPEAKER, AUTHOR, MENTOR

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

VRsenal COVID Earnings Graph

Did Covid-19 Kill Location-Based Virtual Reality?

November 5, 2020

When I talk to manufacturers, distributors, and operators, there’s a clear sense they’re afraid of opening up their location-based VR attractions due to risk of consumer blowback. It feels like a hangover from social media shaming that was happening early in the COVID-19 outbreak when some locations decided to stay open while others shut their…

The Arcade Strikes Back

Star Wars VR: The Arcade Strikes Back

November 2, 2020

A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and Nomadic just knocked it out of the galaxy. I became a Star Wars fan when my grandfather took me to see the original when I…

Unis Ultra Moto VR and the Reimagined Arcade

October 19, 2020

Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…

World’s First Star Wars VR Arcade Game is Coming

September 18, 2020

There’s a disturbance in the force. The menace of the coronavirus wasn’t a phantom, but a threat to the very existence of our galaxy. Under this perilous existence, an unlikely alliance formed to create a new Star Wars VR Arcade game. And it’s bringing new hope to the entertainment centers on the remote planet Earth.…

Bob and friends at Commanders Palace at Amusement Expo

I Miss Our Trade Shows – So I’m Doing Something About It

September 4, 2020

If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…

All About the Feels – Give Them An Experience They’ll Talk About

July 29, 2020

Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…

Featured in:

What They're Saying

Running a Virtual Event?

Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!