The New Social Convention and Trade Show for FECs

Collaborate with the entire FEC industry in creating the future of the family entertainment centers. Join me February 1-3, 2021 for ShowUp, the first virtual trade show dedicated to innovation in the FEC market.

Predicting the Future of Experiential Entertainment for 30-Years

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From immersive entertainment products to virtual events and experiences, it's the experience that matters. If you are looking to go virtual, Bob has a 30-year track record building, marketing and delivering award-winning virtual experiences.

Bob Cooney has launched more successful VR products than anyone in the world. If you want to grow your XR business, there's nobody more qualified to help. Reach out today.

Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.

 

Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

BOB COONEY

SPEAKER, AUTHOR, MENTOR

Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.

Holistic approach

5 Critical Components of Successful Experience Design

July 27, 2020

In a time when everything is changing, we all need to innovate the design of experiences we offer our customers. What we did last year is unlikely to work today. We’ve never seen anything like this in our lifetime. Well-worn best practices are suddenly obsolete, making innovation a required skill for survival. Innovation is not…

McKinsey Innovation Priority by Sector

Innovate or Die

July 20, 2020

Everything has changed, but at the same time, nothing has changed.  That’s the paradox of the times.  The rules of being in public are changing.  Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the…

Social Experience Top Golf

How to Deliver Social Experiences to Your Guests

July 14, 2020

When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences.  Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…

Nobody puts baby in a corner

What Do People Want? Social vs Shared Experiences.

June 30, 2020

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

Complexity requires systems thinking and emergence

You Have to Change to Survive – Here’s How

June 22, 2020

On a call with a client last night with a location-based entertainment startup, I was continually asked for answers to questions. “If we do this, what will the result be?”  This line of thinking is based upon cause and effect. One thing happens, and it triggers a response. It’s pretty much how we are taught…

Randy White and Bob discuss Location-Based Entertainment post COVID19

Every Business Is A Startup Again

June 18, 2020

I interviewed Randy White from White Hutchinson a couple of weeks ago, in the midst of the first wave of the Coronavirus in America. I write “the first wave” because as of this date there is debate among experts about the inevitability of a second wave.  Two days ago Austin, Texas announced they have extended…

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Running a Virtual Event?

Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!