The VR Summit at Amusment Expo
The 4th-annual VR Summit at Amusement Expo is the leading location-based virtual reality conference in North America. Hundreds of operators network with dozens of leading innovators of VR attractions. Whether you're curious or serious about VR, this is the one conference you must attend. One day only, live and in-person: June 29th, 2021 in Las Vegas.
The Being Virtual Show - Season 2
The #1 One weekly live show on XR is back and better than ever in Roomkey, a 3D meetup platform. This year join Bob as part of a live virtual studio audience and network with the leading voices in virtual, augmented, and mixed reality.
If you miss the live studio session, make sure to catch the replay on Facebook, LinkedIn Live, Twitch, and this website. Click the button for more info and to tune in.
Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.
REAL MONEY FROM
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!
SPEAKER, AUTHOR, MENTOR
An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.
An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.
A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and Nomadic just knocked it out of the galaxy. I became a Star Wars fan when my grandfather took me to see the original when I…
Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…
There’s a disturbance in the force. The menace of the coronavirus wasn’t a phantom, but a threat to the very existence of our galaxy. Under this perilous existence, an unlikely alliance formed to create a new Star Wars VR Arcade game. And it’s bringing new hope to the entertainment centers on the remote planet Earth.…
If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…
Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…
In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…
What They're Saying:
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Founder and CEO of Hologate
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel Design
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!