The New Social Convention and Trade Show for FECs

Collaborate with the entire FEC industry in creating the future of the family entertainment centers. Join me February 1-3, 2021 for ShowUp, the first virtual trade show dedicated to innovation in the FEC market.

Predicting the Future of Experiential Entertainment for 30-Years

NEED HELP GETTING STARTED?

Join my private VR Arcade Mentoring Group today!

From immersive entertainment products to virtual events and experiences, it's the experience that matters. If you are looking to go virtual, Bob has a 30-year track record building, marketing and delivering award-winning virtual experiences.

Bob Cooney has launched more successful VR products than anyone in the world. If you want to grow your XR business, there's nobody more qualified to help. Reach out today.

Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.

 

Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

BOB COONEY

SPEAKER, AUTHOR, MENTOR

Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.

The Arcade Strikes Back

Star Wars VR: The Arcade Strikes Back

November 2, 2020

A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and Nomadic just knocked it out of the galaxy. I became a Star Wars fan when my grandfather took me to see the original when I…

Unis Ultra Moto VR and the Reimagined Arcade

October 19, 2020

Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…

World’s First Star Wars VR Arcade Game is Coming

September 18, 2020

There’s a disturbance in the force. The menace of the coronavirus wasn’t a phantom, but a threat to the very existence of our galaxy. Under this perilous existence, an unlikely alliance formed to create a new Star Wars VR Arcade game. And it’s bringing new hope to the entertainment centers on the remote planet Earth.…

Bob and friends at Commanders Palace at Amusement Expo

I Miss Our Trade Shows – So I’m Doing Something About It

September 4, 2020

If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…

All About the Feels – Give Them An Experience They’ll Talk About

July 29, 2020

Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…

Five Whys

Why Asking Why is the Key to Innovative Experience Design

July 28, 2020

In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…

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Running a Virtual Event?

Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!