Make More Money with Virtual Reality

Whether you’re an operator or a supplier, you’re leaving money on the table with your virtual reality and immersive entertainment products. Learn from the world’s leading expert on how to maximize your return on investment from VR.

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The Latest The Being Virtual Show - Replay Cut the Crap - The Truth About Esports

WTF is Esports? Esports is one of the hot buzzwords in the entertainment market. Companies seem to be pouring hundreds of millions of dollars into building esports arenas, gaming lounges, and other location-based entertainment venues catering to the burgeoning esports market. Bob Cooney opens with an overview of the market and its growth along with definitions we can agree on to frame the conversation.

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Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

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Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

Bob Cooney Closeup on Stage at VRDays

Bob Cooney

SPEAKER, AUTHOR, MENTOR

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

How to Make More Money from VR Arcade Games

May 31, 2021

Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…

Oculus Will Win the VR Market

Was Facebook’s Acquisition of Oculus a Bargain?

May 18, 2021

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

Product Launch Strategy

95% of Product Launches Fail – How to Launch like SpaceX

May 15, 2021

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

Star Wars Lightsaber Dojo in Frankston

The Truth About Star Wars Lightsaber VR Game Earnings

April 11, 2021

One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment.  Since then, operators have installed close to 200 units.  It’s been challenging to…

Is VR Safe for Kids

Is VR Safe for Kids?

April 5, 2021

With the success of the Oculus Quest 2, and so many AAA games coming to virtual reality, kids everywhere are asking for a VR headset. But Facebook (the company that owns Oculus VR) states that nobody under 14 should use the Quest. Parents might be wondering why can’t kids do VR? Despite the warnings, there…

Joe Pine The Future of the Experience Economy

It’s Your Time to ShowUp

January 30, 2021

After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event they’re actually excited about. By the time you read this, the event will be underway. Click here to get a ticket. Your friends are there.…

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