Make More Money with Virtual Reality

Whether you’re an operator or a supplier, you’re leaving money on the table with your virtual reality and immersive entertainment products. Learn from the world’s leading expert on how to maximize your return on investment from VR.

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The Latest The Being Virtual Show - Replay Cut the Crap - The Truth About Esports

WTF is Esports? Esports is one of the hot buzzwords in the entertainment market. Companies seem to be pouring hundreds of millions of dollars into building esports arenas, gaming lounges, and other location-based entertainment venues catering to the burgeoning esports market. Bob Cooney opens with an overview of the market and its growth along with definitions we can agree on to frame the conversation.

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Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

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Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

Bob Cooney Closeup on Stage at VRDays

Bob Cooney

SPEAKER, AUTHOR, MENTOR

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

Innovating for Millennials

March 1, 2018

What You Need to Know to Get Them In Your Locations Bob Cooney on Millennials – March 2018 Millennials. If you ask anyone from previous generations about them, you’ll likely get a range of reactions from frustration to confusion to dismissal, often with eye-rolls thrown in for effect. However, the reality is that those born…

VR Takes the Stage at Expo

January 23, 2018

Bob Cooney on VR at Amusement Expo – February 2018 Cooney Makes a Case for Why VR Belongs There & Urges Examination For the last twenty-five years, I’ve been observing the virtual reality market emerge, contract and emerge again. In 2015, I went to IAAPA to research an article for this publication in which I…

The VR Scene

December 1, 2017

Bob Cooney on the VR Scene – December 2017 Tech Development Bodes Well for Arcade-Based VR For the last two years, I’ve been observing the virtual reality market develop. In 2015, I went to IAAPA to research an article for this publication that was intended to proclaim that the third try at VR was not…

Sex & Violence In VR?

October 1, 2017

Bob Cooney on the VR Scene – October 2017 Self-Reflection Leads to Change In Game Perception As some of you might know, I’ve been on a personal journey over recent years that’s led me to re-examine my life in a pretty critical light. By most external measures, I have been very successful. I took my…

Third Wave of VR Looks Like A Tsunami – Part Two

April 1, 2017

Bob Cooney on VR – April 2017 Part Two: Avoiding the “VR Arcade” Trap & Maximizing Its Potential  Editor’s note: Part One was published in the March 2017 issue and can be found online here. Last month, I wrote about why consumer VR might not present as significant a threat as many in the out-of-home entertainment industry…

Third Wave of VR Looks Like A Tsunami – Part One

March 2, 2017

Bob Cooney on VR – March 2017 And If You’re Not Careful, You Could Get Swept Away – Part One Those who attended the fall IAAPA Expo in Orlando certainly felt the buzz around Virtual Reality. But unless you went to the Consumer Electronics Show in Las Vegas in January, you probably didn’t get a…

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