OUT NOW!

The most comprehensive guide to the location-based VR market ever. 

80+ pages of reviews, insights, and predictions

Join Bob's Virtual Ventures
China Tour May 2024

The Latest The Being Virtual Show
Bob's Keynote from the African Metaverse Conference - Demystifying the Metaverse

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

 

Coming soon.....

One day you'll wake up and say F*ck! I'm in the Metaverse.

Have you heard about the VR Bobble Awards? 

Bob Cooney with VR Bobble Award

 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

 

Subscribe to the number one podcast on the business of virtual reality.

Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

Bob Purple coat no background

Bob Cooney

 

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.

 

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

VR Addiction Post 3

September 8, 2019

Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook.  In my last two blogs, I write about how social media addiction is a growing problem, driven by society’s desire for distraction. VR has been proven to be a distraction that is…

Virtual Reality, Distraction, and Addiction

September 1, 2019

Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble processing stimuli outside out of the field of attention, and VR provides powerful means of distraction. We all seek distractions. Television has been so ingrained…

Will VR be the New Opiate for the Masses?

August 25, 2019

Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that will happen is a matter of quite some debate, but what nobody is debating is the impact that VR is having across a number of…

How to Evaluate Non-Gaming Experiential VR Content

August 18, 2019

Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in…

How to Evaluate Content for Your VR Attraction

August 11, 2019

For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree approach, considering things like mindset, staff capability, physical attributes of your location, and the context of the consumer. At the center of all of these…

How Zoos and Aquariums can use VR to Connect with Millennials

August 5, 2019

Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an example, because the psychographics of the core consumer is highly competitive, and made specific recommendations for karting center operators. This week I circle back to…

Featured in:

What They're Saying

Running a Virtual Event?

Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!