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The most comprehensive guide to the location-based VR market ever.
80+ pages of reviews, insights, and predictions
The Latest The Being Virtual Show - Deep Dive with Brent Bushnell from Two Bit Circus
Join Bob and his guest Brent Bushnell in this Deep Dive interview. Take a peek inside the mind of a true creative genius. Brent Bushnell is the co-founder of Two Bit Circus, an award winning and category busting entertainment business that combines virtual reality, live and virtual events, food and drink, and games into an immersive entertainment venue like no other. His latest creation will be Revelers' Resort, an immersive hotel experience coming to Denver and Connecticut.
Coming soon.....
Have you heard about the VR Bobble Awards?
The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.
There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.
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REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice
Bob Cooney
An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.
An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.
Is VR The Key to the Escape Room Profit Puzzle?
Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology. The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with…
Aquariums, Zoos and Science Centers – The Perfect Fit
For the last two weeks, I have been writing about how various locations should be looking at virtual reality to help narrow down the selection process of VR attractions. There are so many types of VR attractions now, with more coming on the market every month, that it can bewilder even the most experienced operator.…
Theme Parks, Casinos and Malls – Where Does VR Make Sense?
Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks. This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…
VR and Your Location – What Makes Sense?
Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…
The Capabilities Required to Operate a Profitable VR Attraction
Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless range of prices. It can be overwhelming to decide what products to consider, and impossible to land on the one that makes the most sense…
What VR Should You Buy? – The Attraction
There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…
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What They're Saying
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
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