The New Social Convention and Trade Show for FECs
Collaborate with the entire FEC industry in creating the future of the family entertainment centers. Join me February 1-3, 2021 for ShowUp, the first virtual trade show dedicated to innovation in the FEC market.
Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.
REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!
BOB COONEY
SPEAKER, AUTHOR, MENTOR
Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.
VR and Your Location – What Makes Sense?
Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…
The Capabilities Required to Operate a Profitable VR Attraction
Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless range of prices. It can be overwhelming to decide what products to consider, and impossible to land on the one that makes the most sense…
What VR Should You Buy? – The Attraction
There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…
The Operator
Last week, I wrote about the four categories of operators I see in the location-based entertainment industry. The Spectator is sitting on the beach, watching other operators ride the third wave of VR, paralyzed by fear, uncertainty, and doubt. The Follower is surfing the most crowded beaches; buying what everyone else is buying, figuring that…
How To Select The Perfect Virtual Reality Attraction For Your Operation
One of the most frequent questions I get from operators is, “What VR attraction should I buy?” When I started writing about virtual reality in 2015, my skepticism was rooted in the last two VR waves I rode. In 1992 I helped launch Virtuality, building VR and laser tag arenas in malls across the US in…
The Future of Virtual Reality is Here NOW
VR Update With Bob Cooney RePlay contributor and virtual reality aficionado Bob Cooney hosted a webinar on Jan. 31 for nearly 100 people, breaking down the “third wave” of virtual reality and emphasizing that “this time, things are different.” According to Cooney, virtual reality (and a little further down the road, augmented reality) is going to…
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What They're Saying:
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!
