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The most comprehensive guide to the location-based VR market ever. 

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Bob's Keynote from the African Metaverse Conference - Demystifying the Metaverse

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

 

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One day you'll wake up and say F*ck! I'm in the Metaverse.

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Bob Cooney with VR Bobble Award

 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

 

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REAL MONEY FROM
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Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

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Bob Cooney

 

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.

 

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

2019 Year in Review – Part 1

December 30, 2019

2019 saw much improvement in the location-based virtual reality landscape. Looking back, we can see some of the trends that will help up predict what’s coming in 2020 and beyond.  Here are my top 20 location-based VR stories and trends for 2019 (not in any particular order): Quest – The biggest news in VR overall…

Creating Your Own Reality – A Study in Being Homeless

December 15, 2019

You know those innocuous questions you get when you meet someone for the first time, like “What do you do for a living?” When I meet someone who doesn’t know what I do, I tell them I work with emerging companies to help them increase sales of their virtual reality products. I also work with…

4 New VR Bobble Award Winners at IAAPA Orlando

December 9, 2019

IAAPA 2019 might go down as the year VR grew up. Last year, operators experienced overwhelm with the selection and varied quality of VR products on the show floor. Most operators were saying “I need a VR. What should I buy?” This year it was “How much VR makes sense for me?” This was apparent…

What Does the Facebook Acquisition of Beat Saber Mean?

December 2, 2019

Bob, Forbes columnist Charlie Fink and HP’s head of VR Joanna Popper at IAAPA At the IAAPA show in Orlando last month, one of the breakout hits of the show was Beat Saber by VRsenal. They sold more than 50 units during the 4-days of the show to arcades from around the world. (If you…

people playing beat-saber

Could VRsenal’s Beat Saber be the most profitable VR attraction yet?

November 4, 2019

Attended VR, the 4-minute mile, and the 2-hour marathon One of the biggest challenges operators have with virtual reality is the staffing requirement.  Most VR systems require at least one attendant. Attendants provide several key functions. They help players, most of whom are not familiar with virtual reality (yet), put on the headset and use…

Zombie Go-Go Girls

October 28, 2019

Greetings from Russia. I had a fantastic experience this week that highlights the possibility of VR storytelling. I was playing a new zombie game from Anvio VR in Moscow. You have to fight your way through an office building, going from floor to floor in an elevator. In one of the levels, you have to…

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