Dropping In

Will VR be the New Opiate for the Masses?

Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that will happen is a matter of quite some debate, but what nobody is debating is the impact that VR is having across a number of…

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How to Evaluate Non-Gaming Experiential VR Content

Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in…

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How to Evaluate Content for Your VR Attraction

For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree approach, considering things like mindset, staff capability, physical attributes of your location, and the context of the consumer. At the center of all of these…

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How Zoos and Aquariums can use VR to Connect with Millennials

Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an example, because the psychographics of the core consumer is highly competitive, and made specific recommendations for karting center operators. This week I circle back to…

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VR for Karting Centers – The Customer is King

Location-based entertainment venues are adding VR attractions at a staggering pace.  For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly Innovators and Early Adopters diving into this third wave of virtual reality attractions. At the annual IAAPA show last year in Orlando, there were over…

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Is VR The Key to the Escape Room Profit Puzzle?

Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology.  The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with…

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Aquariums, Zoos and Science Centers – The Perfect Fit

For the last two weeks, I have been writing about how various locations should be looking at virtual reality to help narrow down the selection process of VR attractions. There are so many types of VR attractions now, with more coming on the market every month, that it can bewilder even the most experienced operator.…

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Theme Parks, Casinos and Malls – Where Does VR Make Sense?

Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks.  This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…

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VR and Your Location – What Makes Sense?

Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…

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The Capabilities Required to Operate a Profitable VR Attraction

Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless range of prices. It can be overwhelming to decide what products to consider, and impossible to land on the one that makes the most sense…

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