People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing they did last time. The “been there, done that” response of the modern consumer is not what you want to evoke. Instead of promoting your…

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I hear operators and solution providers talk about “replay value” and “repeat visitation” all the time. It seems to be the goal of many people in the location-based VR business to get players to come back frequently. On the surface it makes sense…we’ve learned that it’s easier and cheaper to get an existing customer to…

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Last week I began my review of the top 20 Location-based VR trends and stories for 2019. This week I round out the list. 11. Sandbox VR – One of the biggest stories of 2019 was Sandbox VR raising over US$ 70 million from top-tier venture capital firm Andreesen Horowitz. I had just gotten back…

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2019 saw much improvement in the location-based virtual reality landscape. Looking back, we can see some of the trends that will help up predict what’s coming in 2020 and beyond.  Here are my top 20 location-based VR stories and trends for 2019 (not in any particular order): Quest – The biggest news in VR overall…

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With Christmas upon us, there are going to be a lot of kids with new VR headsets.  I’ve been surprised how many people I know bought Oculus Quest for their kids. It’s a step in the right direction for the adoption of VR as a gaming platform. Reading this, the first question that might come…

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You know those innocuous questions you get when you meet someone for the first time, like “What do you do for a living?” When I meet someone who doesn’t know what I do, I tell them I work with emerging companies to help them increase sales of their virtual reality products. I also work with…

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IAAPA 2019 might go down as the year VR grew up. Last year, operators experienced overwhelm with the selection and varied quality of VR products on the show floor. Most operators were saying “I need a VR. What should I buy?” This year it was “How much VR makes sense for me?” This was apparent…

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Bob, Forbes columnist Charlie Fink and HP’s head of VR Joanna Popper at IAAPA At the IAAPA show in Orlando last month, one of the breakout hits of the show was Beat Saber by VRsenal. They sold more than 50 units during the 4-days of the show to arcades from around the world. (If you…

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Attended VR, the 4-minute mile, and the 2-hour marathon One of the biggest challenges operators have with virtual reality is the staffing requirement.  Most VR systems require at least one attendant. Attendants provide several key functions. They help players, most of whom are not familiar with virtual reality (yet), put on the headset and use…

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Greetings from Russia. I had a fantastic experience this week that highlights the possibility of VR storytelling. I was playing a new zombie game from Anvio VR in Moscow. You have to fight your way through an office building, going from floor to floor in an elevator. In one of the levels, you have to…

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