In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from goods to services to experiences. But Pine and Gilmore went on to predict what’s beyond the Experience Economy. What’s next? Read on…

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FEC Esports

In February 2016 I started covering virtual reality’s third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping up like a tsunami. Five years after VR’s reemergence as a legitimate FEC attraction, it’s become a staple attraction in FECs. What’s next? Read on…

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What if we could develop a practice that enabled us to continuously and instantly recognize our cognitive state, determine if it served us, and changed it immediately if we decided to?

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Amusement Expo Postponed

Amusement Expo, the largest arcade-focused trade show in the US, has postponed for a second time due to COVID-19. Normally held in March, the show was moved to early May, and now has been pushed to June 28-30th 2021, in Las Vegas. If you sell to the amusement trade, read on. Research from Firestone Financial…

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I miss your smiling face. By the time the week of IAAPA gets here it will have been 8 months of no travel for me. Six of those months have been in near-total lockdown in Melbourne, Australia. I’ve spent the time in isolation researching and experimenting with virtual event technology and design. I was hoping…

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VRsenal COVID Earnings Graph

When I talk to manufacturers, distributors, and operators, there’s a clear sense they’re afraid of opening up their location-based VR attractions due to risk of consumer blowback. It feels like a hangover from social media shaming that was happening early in the COVID-19 outbreak when some locations decided to stay open while others shut their…

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The Arcade Strikes Back

A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and Nomadic just knocked it out of the galaxy. I became a Star Wars fan when my grandfather took me to see the original when I…

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Constraint drives innovation. A recent Harvard Business Review story covers 145 empirical studies that show individuals, teams, and organizations all benefit from constraints. The current pandemic has constrained more aspects of our businesses and lives than we can count. But it’s also leading to an unprecedented spike in innovation across manufacturers, suppliers, and operators. One…

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There’s a disturbance in the force. The menace of the coronavirus wasn’t a phantom, but a threat to the very existence of our galaxy. Under this perilous existence, an unlikely alliance formed to create a new Star Wars VR Arcade game. And it’s bringing new hope to the entertainment centers on the remote planet Earth.…

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Bob and friends at Commanders Palace at Amusement Expo

If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…

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