What’s Better Than Beat Saber Arcade Cabinet?

Player in front of the Original Beat Saber Arcade Cabinet manufactured by VRsenal

VRsenal, inventor of the original Beat Saber Arcade Cabinet, continues to innovate in the VR music rhythm genre. When Facebook acquired Beat Games, the studio behind Beat Saber, they pulled all the arcade licenses. VRsenal then partnered with Blackwall Games to bring the arcade hit Rhythmatic to family entertainment centers. Housed in a new arcade…

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VR Esports Games: Competitive Recipe for Growth

VAR Box Taiwan VR Esport Game Tournament with Huge Crown

Could competitive VR esports games be part of the future FEC arcade landscape? Esports is wildly popular. Video games like League of Legends and Fortnite pay out millions in prizes. They are watched by hundreds of millions of fans, both in stadiums and on Twitch. Billions are being invested in esports. Major league sports teams…

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Launching a Unique VR Arcade Game Distribution Model

VR Collective Logo

Virtual reality is exploding. It’s the fastest-growing segment of the Amusement Industry. More traditional amusement manufacturers have jumped on the VR bandwagon in recent years. Sega is the latest entrant with their VR Agent game. I am sure there are more coming. VR provides a more immersive gaming experience, which is what players want. Recent…

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What’s The Best Combination of Games for VRsenal’s V2?

VRsenal V2 Star Wars Lightsaber Dojo Virtual Reality Arcade Game

VRsenal showed a 2-station unattended VR arcade platform (the V2) at IAAPA Orlando last month. It was one of the hits of the show. Now I’m getting constant questions from operators asking, “Which VRsenal V2 games make the most sense for my location?” There are four options to consider: 1. Star Wars Dual Station Due…

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Netflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR

Army of the Dead VR

Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…

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Secrets of Digital Marketing for VR Attractions

The Digital Pivot for VR Arcades

Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…

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The Being Virtual Show Selects Roomkey for Season 2

Being Virtual Show Season 2 Kicks off with Charlie Fink

Season 2 of The Being Virtual Show is coming to the immersive meeting platform, Roomkey. It’s a 2.5D immersive meetup platform you can participate in via your mobile device. Register for a reminder here. The first show is Tuesday, June 22 at Noon Pacific, 3 PM Eastern. Season one of my hit live streaming show…

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How to Make More Money from VR Arcade Games

Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…

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Was Facebook’s Acquisition of Oculus a Bargain?

Oculus Will Win the VR Market

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

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95% of Product Launches Fail – How to Launch like SpaceX

Product Launch Strategy

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

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