Nobody puts baby in a corner

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

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Complexity requires systems thinking and emergence

On a call with a client last night with a location-based entertainment startup, I was continually asked for answers to questions. “If we do this, what will the result be?”  This line of thinking is based upon cause and effect. One thing happens, and it triggers a response. It’s pretty much how we are taught…

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Randy White and Bob discuss Location-Based Entertainment post COVID19

I interviewed Randy White from White Hutchinson a couple of weeks ago, in the midst of the first wave of the Coronavirus in America. I write “the first wave” because as of this date there is debate among experts about the inevitability of a second wave.  Two days ago Austin, Texas announced they have extended…

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Are you resisting the circumstances thrust upon us by the coronavirus pandemic? Are you struggling to accept the new reality of our situation? Have you thought about why? I realized this week I’ve been resistant to our situation. I feel like the freedom to choose my way of life was stripped away from me. As…

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Movie Theater

Blooloop just published a new article I wrote about the possible extinction of the movie theater.  It’s worth a read if you love movies, are in the entertainment business, or are in any market that is being threatened by the coronavirus lockdown. The thought of the movie theater’s extinction fills me with sorrow.  We go…

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Spaces VR Brad Herman

Location-based virtual reality was the hottest segment of virtual reality up until the coronavirus pandemic. Companies from consumer games, military, and other tech segments all rushed into the location-based VR market so they could monetize their expertise in virtual reality while waiting for remote collaboration, virtual conferences, training and education, and consumer games to become…

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In this pandemic, there’s more information to consume than ever, so the format of Dropping In is changing. Those long-form articles that many of you love will now show up on places like Blooloop.com, Vending Times, Replay Magazine, INC.com and other websites. Here’s the most recent one about the impact of COVID-19 on Location-based VR.…

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Well, that escalated quickly. A week ago I wrote a blog post about how to make sure you’re employing good, visible hygiene practices to give customers peace of mind they might need to continue to patronize your VR arcade or FEC.  Since then many countries have secured their borders, banned gatherings of as few as…

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I’ve hesitated to write this article because I don’t want to give energy to the panic already ensuing. The media hype around the Covid-19, or Novel Coronavirus, is already at epic proportions and is threatening to do far more damage than the virus itself. Not to be callous, but there are so many things that…

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The VR and Amusement worlds converge in New Orleans next week for Amusement Expo 2020.  I am hosting two extraordinary dinners in New Orleans! Would you like to join an amazing group of operators? For those of you who are curious about VR, but want deeper insights into where it’s going and how it might…

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