Army of the Dead VR

Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…

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The Digital Pivot for VR Arcades

Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…

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Being Virtual Show Season 2 Kicks off with Charlie Fink

Season 2 of The Being Virtual Show is coming to the immersive meeting platform, Roomkey. It’s a 2.5D immersive meetup platform you can participate in via your mobile device. Register for a reminder here. The first show is Tuesday, June 22 at Noon Pacific, 3 PM Eastern. Season one of my hit live streaming show…

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Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…

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Oculus Will Win the VR Market

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

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Product Launch Strategy

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

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Star Wars Lightsaber Dojo in Frankston

One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment.  Since then, operators have installed close to 200 units.  It’s been challenging to…

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Is VR Safe for Kids

With the success of the Oculus Quest 2, and so many AAA games coming to virtual reality, kids everywhere are asking for a VR headset. But Facebook (the company that owns Oculus VR) states that nobody under 14 should use the Quest. Parents might be wondering why can’t kids do VR? Despite the warnings, there…

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Joe Pine The Future of the Experience Economy

After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event they’re actually excited about. By the time you read this, the event will be underway. Click here to get a ticket. Your friends are there.…

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In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from goods to services to experiences. But Pine and Gilmore went on to predict what’s beyond the Experience Economy. What’s next? Read on…

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