Dropping In

Coronavirus – WTF Should You Do Now?

Well, that escalated quickly. A week ago I wrote a blog post about how to make sure you’re employing good, visible hygiene practices to give customers peace of mind they might need to continue to patronize your VR arcade or FEC.  Since then many countries have secured their borders, banned gatherings of as few as…

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Eat, Learn about VR, and Network in New Orleans

The VR and Amusement worlds converge in New Orleans next week for Amusement Expo 2020.  I am hosting two extraordinary dinners in New Orleans! Would you like to join an amazing group of operators? For those of you who are curious about VR, but want deeper insights into where it’s going and how it might…

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Some Truth About Location-based VR Earnings

So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a lot of time writing about.  I wrote a book called “Real Money from Virtual Reality” because it’s the elephant in the room. There’s much hype…

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What We Can Learn from the First VR Device

The most popular stereoscope product and the first Virtual Reality viewer was the wildly popular ViewMaster 3D. It came with little round paper discs with stereographic images embedded.  Clicking a lever would change the scene.  I had one as a kid, and you probably did too if you’re an old fart like me. The ViewMaster…

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Virtual Reality is Like Déjà Vu All Over Again

All new technologies are built on something that already exists, and VR is no different.  The early seeds of virtual reality harken back to the early 1800s. Sir Charles Wheatstone was the inventor of the Wheatstone Bridge, a device that measured electrical resistance and was found in almost every electronics lab on the planet. He…

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Use Scarcity to Drive Demand

People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing they did last time. The “been there, done that” response of the modern consumer is not what you want to evoke. Instead of promoting your…

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Will Lower Prices Increase Repeat Visits?

I hear operators and solution providers talk about “replay value” and “repeat visitation” all the time. It seems to be the goal of many people in the location-based VR business to get players to come back frequently. On the surface it makes sense…we’ve learned that it’s easier and cheaper to get an existing customer to…

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2019’s Top Location-Based VR Trends and Stories – Part 2

Last week I began my review of the top 20 Location-based VR trends and stories for 2019. This week I round out the list. 11. Sandbox VR – One of the biggest stories of 2019 was Sandbox VR raising over US$ 70 million from top-tier venture capital firm Andreesen Horowitz. I had just gotten back…

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2019 Year in Review – Part 1

2019 saw much improvement in the location-based virtual reality landscape. Looking back, we can see some of the trends that will help up predict what’s coming in 2020 and beyond.  Here are my top 20 location-based VR stories and trends for 2019 (not in any particular order): Quest – The biggest news in VR overall…

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