Bob and friends at Commanders Palace at Amusement Expo

If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings. But nothing that got me excited to really ShowUp. I miss our trade shows I was in New Orleans at the Amusement Expo in March…

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Too often, when designing experiences, we focus on what people will be doing. In-game design, lots of effort goes into balancing and core loop design. UX designers want to make sure that experiences are smooth and uninterrupted. We consider the technology, the interfaces, the rules, and the outcomes. We ponder pricing strategies, operational models, and…

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Five Whys

In my last blog post on how to design entertainment experiences, I wrote about the importance of a holistic approach to experience design where you consider all of your stakeholders. But it’s not enough just to identify them. You need to engage with them to understand their needs, so you can design an experience that…

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Holistic approach

In a time when everything is changing, we all need to innovate the design of experiences we offer our customers. What we did last year is unlikely to work today. We’ve never seen anything like this in our lifetime. Well-worn best practices are suddenly obsolete, making innovation a required skill for survival. Innovation is not…

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McKinsey Innovation Priority by Sector

Everything has changed, but at the same time, nothing has changed.  That’s the paradox of the times.  The rules of being in public are changing.  Consumer habits, parent’s risk profiles, entertainment options and appetites are all changing. Yet the initiative to innovate business models is lagging. When I talk to business owners and executives, the…

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Social Experience Top Golf

When I spoke to Randy White in June of 2020, one of the areas we touched on was the need for more social experiences.  Why do they want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s opinion on this is they want to socialize. “People want social experiences”…

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Nobody puts baby in a corner

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

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Complexity requires systems thinking and emergence

On a call with a client last night with a location-based entertainment startup, I was continually asked for answers to questions. “If we do this, what will the result be?”  This line of thinking is based upon cause and effect. One thing happens, and it triggers a response. It’s pretty much how we are taught…

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Randy White and Bob discuss Location-Based Entertainment post COVID19

I interviewed Randy White from White Hutchinson a couple of weeks ago, in the midst of the first wave of the Coronavirus in America. I write “the first wave” because as of this date there is debate among experts about the inevitability of a second wave.  Two days ago Austin, Texas announced they have extended…

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Are you resisting the circumstances thrust upon us by the coronavirus pandemic? Are you struggling to accept the new reality of our situation? Have you thought about why? I realized this week I’ve been resistant to our situation. I feel like the freedom to choose my way of life was stripped away from me. As…

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