Posts by Bob Cooney

Is VR The Key to the Escape Room Profit Puzzle?

Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology.  The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with…

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Theme Parks, Casinos and Malls – Where Does VR Make Sense?

Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks.  This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…

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VR and Your Location – What Makes Sense?

Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…

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The Capabilities Required to Operate a Profitable VR Attraction

Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless range of prices. It can be overwhelming to decide what products to consider, and impossible to land on the one that makes the most sense…

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The Operator

Last week, I wrote about the four categories of operators I see in the location-based entertainment industry.  The Spectator is sitting on the beach, watching other operators ride the third wave of VR, paralyzed by fear, uncertainty, and doubt.  The Follower is surfing the most crowded beaches; buying what everyone else is buying, figuring that…

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Ep 10: Bob Cooney’s Virtual Reality Deep Dive – Jan Goetgeluk

This week Bob hosts Jan Goetgeluk, founder and CEO of Virtuix Omni, maker of the Omni VR treadmill and new Omniverse VR ARENA esports attraction. The first VR ARENA just launched and earned more than $10,000 in the first 10 days. Jan has more experience than anyone running VR esports tournaments and he’s going to…

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Ep 9: Bob Cooney’s Virtual Reality Deep Dive – Amusement Expo Preview

In this deep dive webinar, Bob actually skimmed the surface of what’s coming up at the VR Summit at Amusement Expo International in Las Vegas, March 26-28 2019. Joining Bob live was Jan Goetgeluk from Virtuix, talking about the initial week’s results from their first installation of the new VR Arena, Phil Martin from Zero…

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