Predicting the Future of Experiential Entertainment for 30-Years

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From immersive entertainment products to virtual events and experiences, it's the experience that matters. If you are looking to go virtual, Bob has a 30-year track record building, marketing and delivering award-winning virtual experiences.

Bob Cooney has launched more successful VR products than anyone in the world. If you want to grow your XR business, there's nobody more qualified to help. Reach out today.

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Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

BOB COONEY

SPEAKER, AUTHOR, MENTOR

Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.

Joe Pine The Future of the Experience Economy

It’s Your Time to ShowUp

January 30, 2021

After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event they’re actually excited about. By the time you read this, the event will be underway. Click here to get a ticket. Your friends are there.…

Transformation: JUMP into the Future of the Experience Economy

January 23, 2021

In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from goods to services to experiences. But Pine and Gilmore went on to predict what’s beyond the Experience Economy. What’s next? Read on…

FEC Esports

Esports: Don’t Miss Out On the Next Big FEC Trend

January 14, 2021

In February 2016 I started covering virtual reality’s third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping up like a tsunami. Five years after VR’s reemergence as a legitimate FEC attraction, it’s become a staple attraction in FECs. What’s next? Read on…

New Year, New Mind, New Reality

January 4, 2021

What if we could develop a practice that enabled us to continuously and instantly recognize our cognitive state, determine if it served us, and changed it immediately if we decided to?

Amusement Expo Postponed

Hope for Suppliers Amidst Amusement Expo 2021 Continued Rescheduling

December 13, 2020

Amusement Expo, the largest arcade-focused trade show in the US, has postponed for a second time due to COVID-19. Normally held in March, the show was moved to early May, and now has been pushed to June 28-30th 2021, in Las Vegas. If you sell to the amusement trade, read on. Research from Firestone Financial…

Let’s Get Social

November 11, 2020

I miss your smiling face. By the time the week of IAAPA gets here it will have been 8 months of no travel for me. Six of those months have been in near-total lockdown in Melbourne, Australia. I’ve spent the time in isolation researching and experimenting with virtual event technology and design. I was hoping…

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