Download Bob Cooney's Virtual Reality Guide to IAAPA Orlando. It's a must-have for operators thinking about purchasing VR attractions.
REAL MONEY FROM
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice
Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!
SPEAKER, AUTHOR, MENTOR
Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on virtual experiences. As the author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of the world’s most successful immersive location-based entertainment products. An Inc. 500 CEO with a successful NASDAQ IPO, Cooney has mentored some of the top VR companies over the last 20 years including Global VR, Zero Latency, Hologate, and others.
One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would be available globally after delivering to Dave and Busters for their chain-wide deployment. Since then, operators have installed close to 200 units. It’s been challenging to…
With Christmas upon us, people might be wondering why can’t kids do VR? Despite the warnings, there are going to be a lot of kids with new VR headsets. I’ve been surprised at how many people I know bought Oculus Quest for their kids. It’s a step in the right direction for the adoption of…
After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event they’re actually excited about. By the time you read this, the event will be underway. Click here to get a ticket. Your friends are there.…
In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from goods to services to experiences. But Pine and Gilmore went on to predict what’s beyond the Experience Economy. What’s next? Read on…
In February 2016 I started covering virtual reality’s third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping up like a tsunami. Five years after VR’s reemergence as a legitimate FEC attraction, it’s become a staple attraction in FECs. What’s next? Read on…
What if we could develop a practice that enabled us to continuously and instantly recognize our cognitive state, determine if it served us, and changed it immediately if we decided to?
What They're Saying:
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Founder and CEO of Hologate
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel Design
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts. Reach out today!