The Latest The Being Virtual Show

(Rated R for Language) James Jensen is the founder of JUMP, the new hyper-reality attraction where guests can strap on a wingsuit and do what few others have ever done…fly. James is applying his lessons as co-founder and CTO of The VOID to create what Bob Cooney believes will be the most successful and popular location-based VR attraction to date.

Increase Sales of Your VR Products

Whether you’re an operator or a supplier, you’re leaving money on the table with your virtual reality and immersive entertainment products. Learn from the world’s leading expert on how to maximize your return on investment from VR.

Need help getting started?

Join my Free VR Arcade Mentoring Group today!

Subscribe to the number one podcast on the business of virtual reality.

Real-Money-From-Virtual-Reality-Entrepreneur-Addition

REAL MONEY FROM
VIRTUAL REALITY

Screen Shot 2021-04-02 at 3.33.16 PM

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

“Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup.” - Anne McKinnon – VR Voice

Are you an operator? Get Bob's Strategic Guide to Buying VR Attractions now!

Bob Cooney

SPEAKER, AUTHOR, MENTOR

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world’s foremost expert on location-based virtual reality.

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world’s most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

Army of the Dead VR

Netflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR

August 11, 2021

Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…

The Digital Pivot for VR Arcades

Secrets of Digital Marketing for VR Attractions

July 4, 2021

Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…

Being Virtual Show Season 2 Kicks off with Charlie Fink

The Being Virtual Show Selects Roomkey for Season 2

June 21, 2021

Season 2 of The Being Virtual Show is coming to the immersive meeting platform, Roomkey. It’s a 2.5D immersive meetup platform you can participate in via your mobile device. Register for a reminder here. The first show is Tuesday, June 22 at Noon Pacific, 3 PM Eastern. Season one of my hit live streaming show…

How to Make More Money from VR Arcade Games

May 31, 2021

Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…

Oculus Will Win the VR Market

Was Facebook’s Acquisition of Oculus a Bargain?

May 18, 2021

Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed.  Facebook has firmly taken control of the consumer VR market share with the Quest headset.  And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…

Product Launch Strategy

95% of Product Launches Fail – How to Launch like SpaceX

May 15, 2021

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…

Featured in:

What They're Saying

Running a Virtual Event?

Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!