Month: August 2019
Mike Carrillo of FetchRev – Ep 32: Bob Cooney’s Virtual Reality Deep Dive (1:02:44)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? And birthday parties should be 30% of your business. Watch this webinar as Bob jams with with Mike Carrillo of FetchRev, the top company driving online sales for the LBE business. And…
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Will VR be the New Opiate for the Masses?
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that will happen is a matter of quite some debate, but what nobody is debating is the impact that VR is having across a number of…
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How to Evaluate Non-Gaming Experiential VR Content
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in…
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How to Evaluate Content for Your VR Attraction
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation. I’ve been encouraging operators to take a 360-degree approach, considering things like mindset, staff capability, physical attributes of your location, and the context of the consumer. At the center of all of these…
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Brandon Naids of Talon Simulations – Ep 31: Bob Cooney’s Virtual Reality Deep Dive (49:49)
In this episode, Bob interviews Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. For more Deep Dive Videos: www.beingvirtual.tv
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Christal Ho of Entermission – Ep 30: Bob Cooney’s Virtual Reality Deep Dive (57:05)
As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried virtual reality, but 4 players in 400 square feet is major drop in efficiency from rooms where the average number of players is 6 or more. Entermission promises 6 players in…
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How Zoos and Aquariums can use VR to Connect with Millennials
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an example, because the psychographics of the core consumer is highly competitive, and made specific recommendations for karting center operators. This week I circle back to…
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Joe Mares of Fun Empire – Ep 29: Bob Cooney’s Virtual Reality Deep Dive (1:01:45)
One of the challenges of location-based VR is creating experiences that people want to play again and again. Join Bob as he dives deep into game design with Joe Mares, long-time game designer and location-based VR game consultant. Learn about best practices in creating replayable games that spark joy and passion among your customers. If…
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