Month: July 2019

Location-based entertainment venues are adding VR attractions at a staggering pace.  For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly Innovators and Early Adopters diving into this third wave of virtual reality attractions. At the annual IAAPA show last year in Orlando, there were over…

Enough with games, let’s talk fitness. Blackbox VR is the world’s first virtual reality full-body fitness gym. Founded by Ryan Deluca and Preston Lewis, the entrepreneurs behind Bodybuilding.com, Blackbox is looking to disrupt the multi-billion fitness industry. Join Bob as he dives deep with Preston, learning about the challenges of building a full stack location-based…

Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology.  The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with…

The American Amusement Machine Association (AAMA) is the trade organization for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest dedicated trade show dedicated to arcades and family entertainment centers. Join Bob and Pete as they discuss and define the growing ecosystem of operators, manufacturers, suppliers, distributors and how…

VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and the just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions. Join Bob as he…

For the last two weeks, I have been writing about how various locations should be looking at virtual reality to help narrow down the selection process of VR attractions. There are so many types of VR attractions now, with more coming on the market every month, that it can bewilder even the most experienced operator.…

Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks.  This week I continue this thinking and include Theme Parks, Shopping Centers, and Casinos. Theme Parks were early adopters of VR despite the inherent throughput…

Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you had trouble reading it, I have fixed it, and you can read it here.). From marketing to staffing, to technical prowess, your proficiency in these…