Month: June 2019

Alex Moretti of Fallen Planet Studios – Ep 25: Bob Cooney’s Virtual Reality Deep Dive (1:04:29)

Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Their hit game, Affected: The Manor is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market. Join Bob as he interviews founder Alex Moretti to see…
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The Capabilities Required to Operate a Profitable VR Attraction

Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless range of prices. It can be overwhelming to decide what products to consider, and impossible to land on the one that makes the most sense…
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Andrey Desyatov of AntiLatency – Ep 24: Bob Cooney’s Virtual Reality Deep Dive (1:06:13)

AntiLatency is a new inside out tracking system that leverages infra-red technology and can be adapted to any hardware, headset or peripherals. Could it enable a whole ecosystem of free-roam VR experiences in a disruptively affordable way? Bob will be interviewing founder Andrey Desyatov to figure out what’s real, what’s hype, and what can you…
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What VR Should You Buy? – The Attraction

There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your selection of the perfect VR attraction. That post was about you, the operator. In the coming weeks, I will be writing about your customers and…
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Steve Grubbs of VictoryXR – Ep 23: Bob Cooney’s Virtual Reality Deep Dive (1:10:00)

Steve Grubbs is a serial entrepreneur. He is the founder of VictoryXR, one of the world’s leading providers of AR and VR curriculum to schools. VictoryXR’s frog dissection was recently recognized by HTC Viveport as the best education VR product in the world. Steve also founded Paradigm, a VR and Esports facility for corporate training…
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The Operator

Last week, I wrote about the four categories of operators I see in the location-based entertainment industry.  The Spectator is sitting on the beach, watching other operators ride the third wave of VR, paralyzed by fear, uncertainty, and doubt.  The Follower is surfing the most crowded beaches; buying what everyone else is buying, figuring that…
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Bob Cooney on Sandbox VR – Ep 22: Bob Cooney’s Virtual Reality Deep Dive (1:22:55)

Sandbox VR rocked the location-based virtual reality world when they announced a $68 million investment from leading venture capital firm Andreessen Horowitz. Recently the VC firm released a video on their YouTube channel where they interviewed the founders of Sandbox VR, and stepped through their investor presentation. In this webinar, Bob goes all Mystery Science…
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waves-on-the-beach

How To Select The Perfect Virtual Reality Attraction For Your Operation

One of the most frequent questions I get from operators is, “What VR attraction should I buy?” When I started writing about virtual reality in 2015, my skepticism was rooted in the last two VR waves I rode. In 1992 I helped launch Virtuality, building VR and laser tag arenas in malls across the US in…
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