Virtual Reality was supposed to be the next big consumer technology, but one thing was missing: It didn’t actually solve a consumer problem. More than $10 billion invested in startups is at risk of evaporating. Companies are pivoting to location-based entertainment as a means to build awareness, revenue, and runway. Selling to entertainment operators requires a deep understanding of the market that most VR companies don’t possess. Bob Cooney crams his 30 years of entrepreneurial experience into a handy and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.