Executive Mentoring:
Go to Market Program

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Who is it for?

Early stage companies who need expertise on how to sell into the exploding family-entertainment market (theme parks, arcades, bowling centers, trampoline parks). Includes guidance on developing strong brand awareness, product positioning, and differentiation, and identifying distribution.



Identify unique value proposition, differentiate product, and align with market needs for faster sales.

  • Competition
  • Product SWOT
  • Positioning
people circle


Identify customer segments, develop a clear distribution plan, find the sweet spot between volume and margin

  • Customer Segmentation
  • Distribution Landscape
  • Pricing and Modeling
  • Sales Plan and Distribution Strategy
rocket chart


Plan the most effective use of resources and cost-effective means to generate the highest impact supporting sales. 

  • Determine Needed Resources
  • Set Marketing Budget
  • Develop Marketing Plan

Why you need this program:

You risk leaving money on the table in lost sales and lost margin if you launch without uncovering and positioning unique product value. I will facilitate your understanding the needs of the market and uncover the unique value your product offers, so you can dominate the markets you enter.



I am the world’s leading authority on the location-based virtual reality (LBVR) business, having been an innovator in immersive entertainment for nearly 30 years. I mentor early-stage companies with emerging virtual reality solutions on how to connect with the amusement market. 
I helped to launch Zero Latency VR and Hologate, two of the most successful LBVR companies in the world - I can help you too!

What They're Saying:


Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.

Leif Petersen

Founder and CEO of Hologate

My experience with Bob has been he is always creative, thinks outside the box and is solution oriented. He expertise is in the areas of marketing, sales, business development, and whatever area his primary focus and responsibilities are he shares his experience with others freely in support of their success as well. He is a strategic long range thinker, but is action plan oriented.

Drew Pawlak

VP Latin America, GM of Mexico, American Gaming Systems


"An eye-opening experience"

Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!

Alex Morozov


I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around." 

Jan Goetgeluk

CEO, Founder, Virtuix

"provocative, engaging and informative…overwhelming two thumbs up!”

Pete Gustafson

Executive Vice President of the American Amusement Machine Association (AAMA).

"Working with Bob through his mentoring program was probably the best idea we ever had since we started the company. Bob is so cool, so smart - he played a key role in our business development for our immersive entertainment projects.

Emmanuel from Scale1


Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.

Matt Schiel

Matt Schiel Design

"Bob is kind of the guru of Location-based VR"

Kevin Bachus

SVP Dave and Busters

Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.

Stephen Haynes


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