Go to Market Program
Who is it for?
Early stage companies who need expertise on how to sell into the exploding family-entertainment market (theme parks, arcades, bowling centers, trampoline parks). Includes guidance on developing strong brand awareness, product positioning, and differentiation, and identifying distribution.
Identify unique value proposition, differentiate product, and align with market needs for faster sales.
- Product SWOT
Identify customer segments, develop a clear distribution plan, find the sweet spot between volume and margin
- Customer Segmentation
- Distribution Landscape
- Pricing and Modeling
- Sales Plan and Distribution Strategy
Plan the most effective use of resources and cost-effective means to generate the highest impact supporting sales.
- Determine Needed Resources
- Set Marketing Budget
- Develop Marketing Plan
Why you need this program:
You risk leaving money on the table in lost sales and lost margin if you launch without uncovering and positioning unique product value. I will facilitate your understanding the needs of the market and uncover the unique value your product offers, so you can dominate the markets you enter.
THE BIG GUN IN VR (ZERO LATENCY, HOLOGATE & MORE!)
Running a VR Event?
Bring in the industry’s top expert to present or moderate a panel on location-based virtual reality.